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Liverpool expect to make more than £60m a year from new Adidas kit deal

German company to replace Nike from 2025-26 seasonAdidas beat Nike and Puma to sign five-year contract deal Liverpool expect to make more than £60m a year from a new kit deal with Adidas that will come into effect from the start of the 2025-26 season.The German sports company is to replace Nike as Liverpool’s kit supplier when Nike’s five-year contract expires. Adidas, which last supplied Liverpool’s kit between 2006 and 2012, won a tender process for a five-year contract against Nike and Puma. Continue reading...

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